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They're just as important as the game itself and advertisers know that. A CBS survey found that thirty-two percent of game watchers would rather use the bathroom during the game than risk the chance of missing one expensive commercial.

Companies aren't skimping this year on those Super Bowl commercials. Omaha's Bailey Lauerman marketing and advertising company spent Sunday night judging each commercial. Doug Parrott says, "You follow the commercial throughout if you have an interest in it. And that's something the commercial should do. It should keep your attention from beginning to end."

Advertisers were looking for quality production, writing and a good plot.  Go Daddy failed for local advertisers who called it gross. So did the Bud Black Crown beer but a flop doesn't mean a total failure. Parrott says, "The key is, even if you didn't like it, you remember the commercial and the product. If you do, it had some benefit to it."

The Audi commercial along with Doritos scored high because of the story line. Humor always helps. Insert Best Buy. Creative Director Marty Amsler says, "It needs to be original. It needs to make a connection whether it's emotional or through humor. But at the end of the day, if you don't remember who put out that commercial, you just paid a lot of money to tell a joke that you don't get credit for."