OMAHA, NE - Super Bowl Sunday is four days away. Every year at this time, television sales get a boost.
On Wednesday, KMTV Action 3 News went to Nebraska Furniture Mart and found out sales jump at Christmas and stay up the first few months of the year. Big sporting events like college bowl games and the Super Bowl all play a role.
The options are numerous, and the deals endless.
"This is probably one of best TVs under $1,000," said Spencer Baggiani, the Home Theater Sales Manager, while walking around the store. "The 60-inch Samsung plasma doesn't have the smart function or 3D, but you have a tremendous picture and a very big screen for under $1,000."
Baggiani said televisions are typically cheaper at the beginning of the year when stores get rid of 2012 models.
With Super Bowl Sunday quickly approaching, shoppers like John Gawecki are trying to take advantage of those deals in time for kickoff.
"My wife's team, the 49ers, made it to the Super Bowl," said Gawecki. "She is excited about watching her team play so we have to get a new TV."
After looking at all options, Gawecki's daughter, Jane, 8, settled on a 3D TV, which starts at $2,000.
Gawecki said he wasn't looking to get that into the game and settled on something more in his price range -- a TV for $700.
"My wife wanted the 60-inch, but it didn't really fit our living room," Gawecki said. "It was a little bit too big so we went with the 51-inch."
Baggiani said Gawecki wasn't the only on cashing in on a good deal.
"With affordability becoming easier to come by, it really gives you that experience of being there, and it's significantly cheaper than buying a ticket to the Super Bowl," Baggiani said.
It's a ticket Gawecki will now have in the front row of his living room.
"We have always had a tube TV," said Gawecki. "I swear the tube TV has lasted 20 years. I think we are the last family in Omaha to get a flat screen TV so its about time."
Nationally, retailers report a 10% increase in TV sales right before the Super Bowl.
Some retailers also report a spike in recliner sales.